Baruch

Experience

2009–c‍‍urrent

Subtraction Records (Brooklyn): Creative Director at Large
Responsibility: concept development, design, art direction, US representation‍
Projects: brand strategy, information design, UI, UX, type design
Clients (independent and collaborative): Autodesk, Elusiva, Haneda Airport,
Honcker, Juicero, ‍‍Organic Avenue, Publicis, Starwood Hotels ‍

1997–2008

School of Visual Arts: Professor of Design and Typography

2002–‍‍2006

Divon Furniture (Providence, RI): Founder
Responsibility: total brand strategy, product design, marketing

2001

marchFIRST (New York): Creative Director
Responsibility: complete creative output of Brand Building group. Focused
on nurturing affinity-building brand strategies and visual tools
Clients: Harley Davidson, Zurich Financial, Neuberger Berman

1999–2001

Ogilvy & Mather (New York): Creative Director of the Brand Integration Group
Responsibility: immersive cross-media brand experiences, strategy and design
Clients: American Express, Contentville, IBM, SAP, ONDCP (Office of National Drug
Control Policy), Kraft, Northwest Airlines

1992–1999

Access Factory (New York): Founder & Creative Director
Clients: Agfa, Apple Computer, Casio, Horsesmouth, MasterCard, MetLife, Kodak, Microsoft, Monotype, MeccaUSA

1990–1992

Design Asistant to Paul Rand (Wes‍‍‍ton, CT)

Education

Rhode Island School of Design
Degree: BFA Graphic Design