Identity and packaging design for Tuscan Square, 1997
Advertising campaign for Dell Computer, 1998
Identity Guidelines for Malaysia Airlines, 1998
Identity Guidelines and ad campaign for JM Lynne, 1996
Trade show installation. Japan Golf Fair 2013 and 2014
Apparel coordination, an interactive installation for retail display
Pop Up Store branding, Nike Golf 2016
Product packaging, Nike Golf 2016
Product packaging, Nike Golf 2010
Retail banners, Nike Golf 2016
Experience
2016–current
Subtraction Records (Tokyo): Creative Director
Responsibility: concept development, design and art direction, client management
Projects: corporate identity, publishing, packaging, print and online brand experience
Clients: Aman Resorts, Alphanumerique, Ole’t Japan, Sekai Bunka, Shiseido, Shueisha, Studio Glmn, Wa Certificate
2005–2016
Nike Japan (Tokyo): Design Director, Nike Golf Brand Design
Responsibility: global brand localisation, design management and creative direction
Subjects: overall brand experience and consistency across all platforms, retail, packaging, trade and consumer events, internal and external communication design
1999–
2005
Design Machine (New York & Tokyo): Creative Director
Responsibility: concept development, design and art direction, client management
Projects: corporate identity, advertising, packaging, print and online brand experience
Clients: Art Directors Club, Dell Computer, IBM, Janou Pakter, Orbitz, Russell Simmons, Shiseido
1996–1999
Future Brand (New York): Design Director
Responsibility: concept development, design, art direction and design management
Projects: corporate identity for national and international brands
Clients: Venator Group, GM, Malaysia Airlines, New Court, Rogers, Scudder Investments, Telefonica, Terra, Wilmington Trust, Zurich
1993–1996
Studio Morris (New York & Los Angeles): Designer
Responsibility: design, concept development, art direction and design management
Projects: corporate identity, promotional publications, ad campaigns, multimedia presentations
Clients: Artwalk NY, Cowen & Company, Dow Jones, Hot Sox, JM Lynne, Morgan Stanley, Reuters New Media, Toscorp/Tuscan Square
1990–1993
Access Factory, Inc. (New York): Designer
Responsibility: design, concept development, art direction
Projects: corporate identity, promotional publications, packaging
Clients: Agfa, Brother, Epson, Takeo Kikuchi, Uchida Yoko
1984–1990
Honey, Co., ltd. (Tokyo): Designer
Responsibility: design, concept development, art direction and design management
Projects: packaging, branding, catalog layouts, retail store displays
Education
1992–1995
Pratt Institute (New York)
Degree: MFA Communication Design
1980–1984
National University of Art and Music
Degree: BFA Graphic Design
Portfolio
Copyright © 1995–2020 Kaoru Sato
Advertising campaign for Janou Pakter
New York, 1999
Series of icons for IBM
New York, 1999
